| Vans In 1966, the Van Doren Rubber Company opened up for business in California. Within a few years, the whole skate culture adopted Vans shoe as their favourite brand and today Vans still represents a look that epitomizes the Southern California lifestyle. With more than 40 years of history – and now offering a complete range of footwear, apparel, accessories, snowboard boots & outerwear and Pro-Tec protective equipment – Vans has risen to become a worldwide dominant force in the action sports industry and the genuine brand of choice for the contemporary lifestyle consumer.
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